Ekatra Retail Ventures, co-founded by Pavitra Gandhi, Sunny Sakaria, Sussanne Khan, Vasuki Punj, and Chirayu Yardi, has announced its entry into the lab-grown diamond jewellery segment with the launch of Shristi Ratna. Designed with 108 facets, the diamond reflects a symbolic cosmic journey and marks the beginning of the brand’s thoughtfully curated, women-led approach to accessible luxury and lifestyle.
Shristi Ratna is a proprietary lab-grown diamond created with 108 precisely engineered facets aimed at enhancing brilliance, depth, and light performance. Developed through advanced geometric design and refined craftsmanship, the diamond serves as the central inspiration behind the brand’s debut collection. Each piece in the flagship line is designed around this distinctive stone, blending scientific precision with artistic expression.
As part of the brand’s creative expansion, Co-founder and Design Director Sussanne Khan will collaborate with noted personalities Jennifer Winget, Apoorva Mukhija, and Pragya Kapoor to introduce unique story-driven collections inspired by their individual journeys and creative perspectives for Ekatra Jewels. Rahul Dayama has also joined the venture as a partner, bringing significant experience in building and scaling modern consumer brands.
The company will mark another milestone with the launch of its official website on March 8, 2026. The platform aims to offer an immersive digital experience showcasing the brand’s philosophy, design approach, and upcoming collections.
Speaking about the venture, Pavitra Gandhi from Ekatra Retail Ventures said that partnering with Sunny Sakaria, Vasuki Punj, and Chirayu Yardi marks the start of an exciting journey for the brand. She also highlighted that bringing Sussanne Khan on board as Creative Director has been a defining step, reflecting the team’s shared vision for innovation, creativity, and fresh experiences in the jewellery industry.
With this debut, Ekatra Retail Ventures aims to redefine lab-grown diamond jewellery by combining timeless craftsmanship with modern storytelling—where every facet represents a story and each creation reflects a personal universe.
