Première Vision Denim Milan

Denim PV brings together the leading personalities of Denim for you. Meet the cream of the crop in this ecosystem through creative workshops, art installations, talks, and so much more.nni

On both days of the exhibition, Julieta Mercerat will conduct PV’s AW 27-28 trend seminar titled – A Living Future for Denim. Throughout this engaging seminar, Julieta will interpret the essential seasonal narratives that are influencing the industry, unveiling tangible innovations from our exhibitors.

At the core of Denim PV, the Denim Trends Forum makes a return as a vibrant platform for creativity and inspiration. This exclusive area unites the most progressive technological advancements and sustainable initiatives from our exhibitor community, providing a focused perspective on the future of denim. It serves as a powerful tool to rethink, refresh, and enhance your forthcoming collections.

Explore Chapter 2 of the Underrated project, a collaborative denim wardrobe created by the Denim Fashion Team, Italian designer Kristian Guerra, and our exhibitors. Ranging from authentic to futuristic, and from raw indigo to coated and overdyed finishes, each item delves into the complete potential of denim. We reveal the research behind washes, treatments, constructions, and volumes, emphasizing new hybrid silhouettes and innovative fabric advancements that are defining Autumn-Winter 27–28.