The Apparel Export Promotion Council (AEPC) has welcomed the incentives announced under the Government of India’s Export Promotion Mission, calling it a timely and progressive step that will significantly boost India’s apparel export growth.
Commenting on the announcement, Dr. A. Sakthivel stated that the Mission offers a vital safeguard against global uncertainties while opening fresh opportunities across both emerging and established markets. He emphasised that its key strength lies in the 360-degree support framework, which addresses every stage of the export value chain, including raw material sourcing, compliance, logistics, branding, marketing, and financing. This integrated approach is expected to empower MSMEs and Indian brands to access global consumers through e-commerce, while also enabling large exporters to fulfil high-volume international demand.
Highlighting the importance of upcoming Free Trade Agreements with the UK, EU, and other major economies, the AEPC Chairman noted that the resulting tariff advantages will unlock access to some of the world’s largest apparel markets. He added that rapid capacity expansion, technology upgradation, and infrastructure development are essential for Indian manufacturers to capitalise on these opportunities, making the Export Promotion Mission a much-needed, just-in-time intervention.
By removing bottlenecks across the export lifecycle, the Mission equips both established companies and emerging players, particularly MSMEs, with the confidence and resources to scale globally. AEPC believes this initiative will accelerate India’s evolution into a preferred global sourcing destination, attracting international buyers, brands, and long-term investments through partnerships and joint ventures.
The Mission integrates financial support under Niryat Protsahan with trade facilitation measures under Niryat Disha through a unified, digitally monitored framework. Its targeted interventions directly address MSME challenges such as high capital costs, limited trade finance options, growing compliance demands, logistics constraints, and barriers to global market entry.
Key initiatives include collateral-free e-commerce credit of up to ₹50 lakh, compliance and accreditation support through TRACE, overseas warehousing and fulfilment assistance under FLOW, freight reimbursement via LIFT for exporters in low-intensity districts, and strategic market access through Bharat Mart, including facilities in Dubai.
AEPC reaffirmed its commitment to working closely with the Ministry of Commerce and Industry and the wider apparel ecosystem. With strong policy support now in place, the Council stated that India’s apparel sector is well positioned to translate opportunity into sustained export growth and long-term global leadership.
