Centuary Mattresses and Sofas has expanded its retail presence in Telangana with the launch of a new Experience Store in Nizamabad, reinforcing its focus on emerging urban markets in South India.
Located in Vinayak Nagar on Hyderabad Road, the newly opened store brings the brand’s complete portfolio of mattresses, sofas and sleep accessories under one roof, offering customers a hands-on and immersive shopping experience. Designed with a customer-first layout and ample parking, the outlet allows shoppers to explore products across comfort, health and lifestyle needs with guidance from trained sleep advisors.
To mark the launch, the brand is offering special inaugural benefits, including up to 20 percent off on mattresses along with complimentary pillows, bed sheets and mattress protectors on select purchases. Customers can also avail Buy One Get One Free offers on select accessories, as well as discounts of up to 40 percent on sofas with mattress purchases. Easy financing options through Bajaj Finserv, fast delivery on select orders and exclusive gift hampers are also available during the launch period.
The store was inaugurated by Uttam Malani, Executive Director, Centuary Mattresses and Sofas, in the presence of local partners, customers and industry stakeholders. The opening saw strong participation, reflecting growing demand for premium, technology-driven sleep solutions in the region.
Commenting on the expansion, Malani said the Nizamabad store represents an important step in strengthening the brand’s footprint in Telangana, while enabling consumers to make informed choices through personalised and educational buying experiences.
The new outlet showcases a wide range of products including orthopaedic mattresses, memory foam solutions, advanced spring systems and ergonomic sofas. Engineered with high-density foam, cooling comfort layers and antimicrobial protection, the range is designed to enhance durability, hygiene and sleep quality.
With a nationwide network of over 4,500 dealer outlets and more than 450 exclusive brand stores, Centuary Mattresses and Sofas continues to scale its retail presence while remaining focused on improving sleep and lifestyle comfort for Indian consumers.
