Blissclub, the Indian movement-first apparel brand known for creating clothing that supports Indian women throughout their daily lives, has expanded into menswear with the launch of The Legendary Collection. Marking a new chapter for the brand, the range brings Blissclub’s comfort-led, movement-driven design philosophy to men’s everyday wear.
The Legendary Collection includes pants, jackets, polos, and crew necks designed for work, travel, and casual settings. Built around versatility and ease of movement, the range is aimed at men who seek effortless comfort without compromising on a sharp, polished look.
Commenting on the launch, Minu Margeret, Founder and CEO of Blissclub, said, “Jeans have long been a staple in men’s wardrobes. However, in a hot and humid country like India, we believe there is a far better alternative. With The Legendary Collection, we are offering men a noticeably improved option. The pants are available in three lengths for men of 5’6”, 5’9” and 6 feet, recognising the wide variation in Indian body heights. Two years of development have gone into this range, and we are confident it delivers something truly revolutionary for Indian men.”
Designed specifically for Indian men and lifestyles, Blissclub’s menswear takes into account local climate conditions, body types, and daily routines. The collection features proprietary fabric innovations including AeroFlex, CloudFlex, and CottonPro, engineered to be lightweight, breathable, durable, highly stretchable, and soft to the touch.
At the heart of the range are The Legendary Pants, positioned as a comfortable alternative to traditional denim. Designed with crotch comfort technology, mechanical stretch, wrinkle resistance, and seven functional pockets, the pants transition seamlessly from workdays to travel and leisure. Available in three length options, they offer a tailored fit without the need for alterations.
The Legendary Jacket complements the collection with a clean silhouette, lightweight construction, and functional detailing, making it suitable for office wear, travel, and casual use.
Comfort remains central to every product in the range. From flat seams that minimise irritation to reinforced stitching that enhances durability, each design detail is intentional. The collection also addresses a key gap in the menswear market by offering pants in multiple lengths tailored to average Indian heights, eliminating the need for alterations or compromised fits. The same approach extends to the crew necks, which are available in two length options to suit different torso proportions.
Blissclub’s foray into menswear stays true to the movement-first principles that have defined its womenswear offering and brand communication. While continuing to serve its strong women-first community, the menswear launch also welcomes new male consumers, particularly urban professionals aged 30 and above who value comfort, quality, and functional design.
With this launch, Blissclub takes a significant step in its brand evolution, expanding into menswear while remaining aligned with its core mission of spreading happiness through movement for everyone.
Price Details
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Pants: ₹2,599
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Jacket: ₹2,599
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Polo: ₹1,799
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Crew Neck: ₹1,599
The Legendary Collection is now available online at
https://blissclub.com/pages/mens-wear
