Zouk, the proudly Indian and cruelty-free lifestyle brand, has unveiled a heart-touching Valentine’s Day campaign that transforms an everyday moment into a meaningful expression of connection. Titled “Make Space for Love,” the film is rooted in a deeply relatable insight: sometimes, moving your bag is about making space for something more.
At the centre of the narrative is a familiar, unspoken habit. Many women place their bag on the seat beside them, a subtle marker of personal space that feels instinctive and protective. Zouk’s film explores what it means when that space is consciously made available to someone else.
Set in a college campus in the days leading up to Valentine’s Day, the story follows a young woman who consistently reserves the seat next to her with her bag. As a quiet connection builds, she finally lifts the bag to offer the seat to someone special. The small gesture becomes a powerful signal of openness, trust and emotional readiness, showing how love often begins in understated ways.
“We’re always looking for insights that feel real, things we all observe but rarely articulate. ‘Make Space for Love’ comes from that space. A bag, for many women, isn’t just an accessory, it defines their personal space. The moment she moves it, is the moment she’s open to letting someone in. We wanted to celebrate that quiet act of courage,” says Disha Singh, Founder of Zouk.
The film closes with Zouk’s evocative message: “Zouk, for the love you make space for.”
Alongside the campaign, Zouk has introduced a curated range of Valentine’s Day giftables, including handcrafted handbags, youthful mini daypacks, and specially assembled gift packs. Designed for partners, friends or self-gifting, the collection is available on Zouk’s website and via quick-commerce platforms such as Swiggy Instamart, Blinkit, Zepto and Myntra MNow, making last-minute gifting effortless and thoughtful.
