VIRGIO, the Bengaluru-born sustainable fashion-tech brand known for blending trend-led design with responsible practices, has launched its newest flagship store in Hyderabad, marking a key step in its offline retail expansion across India.
With this opening, VIRGIO strengthens its commitment to making conscious, tech-enabled fashion more accessible to consumers seeking style aligned with sustainability. The brand has consistently worked to challenge conventional fast fashion by prioritising intentional fabric choices, responsible processes, and silhouettes designed for comfort and everyday versatility.
Built around an immersive retail concept, the Hyderabad store invites visitors to engage more deeply with VIRGIO’s sustainability-led approach. Clean layouts, thoughtful spatial design, and a welcoming in-store environment allow shoppers to explore collections while learning about the materials, craftsmanship, and values behind each garment.
From natural and recycled fabrics to responsible production practices, VIRGIO continues to integrate innovation and accountability across its operations. Its model combines tech-driven insights, on-demand production, and community engagement, shaping a future-ready fashion ecosystem focused on reducing excess and improving efficiency.
Commenting on the store opening, Amar Nagaram, Founder, VIRGIO, said, “This store isn’t just a new location, it’s a space for the community to engage with conscious fashion in a meaningful way. Our focus has always been on making sustainability accessible, relevant, and easy to adopt. Hyderabad’s evolving fashion landscape aligns well with our vision, and we’re excited to build deeper connections with customers here.”
The Hyderabad launch represents another milestone in VIRGIO’s journey to expand its physical presence while continuing to redefine how modern fashion brands operate at the intersection of technology, design, and sustainability.
Store Location: L2-41, Second Level (3rd Floor), Lakeshore Gateway Mall, Kukatpally, Hyderabad – 500072.
