Popees Baby Care has expanded its retail footprint with the launch of its first store in Maharashtra at Chhatrapati Sambhajinagar, marking the brand’s 103rd outlet nationwide. The opening signals Popees’ strategic push beyond South India as it works toward its ambitious goal of building a 1,000-store network over the next four years, including expansion across GCC markets.
The store was inaugurated by Mrs. Ashuji Darda, Founder President of Kalasagar and Lokmat Sakhi Manch, in the presence of Smt. Rekhaji Rathi, National President of Akhil Bharatiya Marwadi Mahila Sangathan. Social media influencer Pooja Khambalkar also attended the event.
Offering babywear, maternity apparel, toys, and essential baby care products, the new outlet follows stringent quality standards with 28 safety checkpoints. The brand’s bamboo collection received a positive response from visiting families, making the launch a successful step in strengthening Popees Baby Care’s growing retail presence.
