Greyweave, a craft-led design studio based in Rajasthan, presents Gaman: Stories Woven in Motion, a hand-knotted rug collection that explores movement as memory. The collection views the rug not as a static object, but as a record shaped by travel, exchange, and time.
Before becoming part of domestic interiors, rugs travelled widely across Central Asia, along the Silk Route, and into pre-colonial India. As they moved, patterns, techniques, and methods of making encountered local materials and regional skills. These exchanges shaped distinct craft traditions, allowing movement to settle into form rather than disappear.
In Gaman, craft is seen as something that evolves through human journeys. Every knot, motif, and irregularity carries traces of the routes crossed, influences absorbed, and hands that shaped the rug over generations. Although a rug may rest still today, it holds the memory of motion within it.
The collection reflects a time when migration and trade allowed skills and stories to flow freely. It reimagines cultural exchange as a process driven by people rather than repetition. The rugs emerge as tactile archives that quietly preserve these layered histories.
The campaign visuals echo this idea through painterly, staged compositions. Built with physical sets, texture, and human presence, they reinterpret historical movement in a contemporary context. Through Gaman, Greyweave highlights craft as a space where journeys come to rest, while their stories continue to endure.
