CaratLane, a TATA Product and India’s leading omnichannel jewellery brand, has launched its popular Treasure Chest jewellery savings plan on the PhonePe app. With this move, CaratLane becomes the first Indian jewellery brand to introduce a dedicated savings scheme on the platform.
The Treasure Chest plan has been available for enrolment on PhonePe since January 6, 2026. Users can access complete scheme details and FAQs on CaratLane’s official website.
Expanding Planned Gold Buying for Millions
This integration significantly expands CaratLane’s reach. With stores across all 28 states and union territories, the brand now connects with more than 650 million PhonePe users nationwide.
Through the PhonePe app, customers can easily enrol in the Treasure Chest scheme. As a result, they can plan jewellery purchases with greater flexibility, transparency, and confidence.
Making Jewellery Planning More Accessible
Commenting on the launch, Saumen Bhaumik, Managing Director, CaratLane, said that jewellery is often a carefully planned purchase. He highlighted that CaratLane designs pieces meant for everyday wear, travel, and celebrations alike.
He added that bringing Treasure Chest to PhonePe allows customers to save systematically for jewellery they truly aspire to own. These purchases can be redeemed seamlessly, either online or at CaratLane stores.
Strengthening the CaratLane–PhonePe Partnership
Niharika Saigal, Head of In-App Categories, Consumer Payments, PhonePe, said the integration takes the partnership with CaratLane to the next level. According to her, the initiative offers users a convenient and structured way to save for jewellery.
She further noted that the collaboration simplifies the jewellery-buying journey by providing a secure and digital planning experience.
How the Treasure Chest Scheme Works
Treasure Chest is CaratLane’s jewellery savings plan that allows customers to make monthly contributions over a fixed tenure. Customers pay nine instalments, while CaratLane contributes the tenth, offering a 9 = 10 benefit.
At the end of the tenure, customers can redeem the accumulated value for jewellery. Importantly, they can choose to redeem online or across CaratLane’s extensive physical store network.
Encouraging Early Festive Planning
With Dhanteras remaining one of India’s most important jewellery-buying occasions, the integration also promotes early planning. Customers can register well in advance and prepare for Dhanteras 2026 in a disciplined and rewarding manner.
Overall, the launch reinforces CaratLane’s commitment to combining digital convenience with trusted jewellery buying, while encouraging smarter and more planned gold purchases.
