Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its association with Royal Challengers Bengaluru Women (RCB Women) as the Official Style Partner. The partnership begins as RCB Women start their Women’s T20 League 2026 campaign today.
A Collaboration Built on Shared Values
The association brings together two brands rooted in confidence, individuality, and modern Indian identity. As Official Style Partner, Kalyan Jewellers will collaborate with RCB Women to celebrate self-belief. Moreover, the partnership will highlight contemporary expression both on and off the field.
Campaign Featuring Leading Players
The collaboration will be activated through an integrated marketing campaign. It will feature Smriti Mandhana, Shreyanka Patil, and Lauren Bell. The campaign will roll out across digital and social platforms. Additionally, it will position jewellery as an extension of personal style and confidence. As a result, it creates a natural link between high-performance sport and modern elegance.
Focus on Fan Engagement
Beyond brand visibility, the partnership will prioritise meaningful fan and customer engagement. Throughout the season, fans can expect curated initiatives. These include exclusive meet-and-greet opportunities with RCB Women players. Furthermore, the association offers access to match tickets and select on-ground experiences. Together, these initiatives aim to strengthen fan connection with the team.
Leadership Speak
Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “The RCB Women’s team embodies resilience, ambition, and self-belief – values that resonate strongly with Kalyan Jewellers. As the Official Style Partner of RCB Women, we are proud to celebrate athletes who exemplify confidence and purpose, while also reflecting the growing influence of women’s sport in India. We are delighted to be associated with a team that continues to inspire both on and off the field.”
Rajesh Menon, COO, Royal Challengers Bengaluru, added, “We are delighted to welcome Kalyan Jewellers as the Official Style Partner of RCB Women. This collaboration reflects the evolving face of women’s cricket, where excellence in sport goes hand in hand with confidence and individuality. We look forward to a strong and meaningful association this season.”
RCB Women’s Growing Momentum
RCB Women enter the Women’s T20 League 2026 as former champions, having lifted the title in 2024. Meanwhile, the league continues to grow as a key platform for women’s cricket in India. Importantly, viewership and fan engagement continue to rise each season.
Strengthening Cultural Relevance
Through this association, Kalyan Jewellers strengthens its presence across culturally relevant platforms. At the same time, the brand reinforces its commitment to progress, aspiration, and the modern Indian woman.
