Go Colors has expanded its retail footprint with the launch of a new 2,400 sq ft flagship store on Bandra Linking Road, Mumbai. One of the city’s most popular shopping destinations, Linking Road marks a strategic location for the brand’s largest Mumbai outlet to date. The store was inaugurated by brand ambassador Prajakta Koli and becomes part of Go Colors’ growing network of 64 stores across India.
This launch follows the brand’s successful rollout of similar flagship formats in Chennai and Bengaluru. As a result, Go Colors continues to strengthen its presence in key metropolitan markets.
Comfort-First Fashion Driving Brand Growth
Today, Indian women increasingly prioritise comfort, versatility, and everyday confidence over short-lived trends. In response, Go Colors positions itself as a wardrobe essential designed for real lifestyles. From workdays to travel, weekends, and celebrations, bottomwear plays a foundational role in daily dressing.
However, many women still struggle to find options that offer comfort, inclusive sizing, and variety. Therefore, Go Colors has built its entire portfolio to address these gaps with focused bottomwear solutions.
An Immersive and Experience-Led Store Format
The new flagship store offers an intuitive and immersive shopping experience. It features clearly defined category zones, curated collection walls, and occasion-based edits. Additionally, spacious trial rooms allow customers to shop comfortably and confidently.
Under one roof, shoppers can explore an extensive range of bottomwear. The assortment spans multiple fits, fabrics, sizes, colours, and silhouettes. Consequently, the store caters to women across age groups, body types, and lifestyles. This reflects the brand’s belief that confidence begins with comfort and the right fit.
Leadership Perspective on Physical Retail Expansion
“This flagship store marks a key milestone in Go Colors’ physical retail journey. After the success of our large-format stores in Chennai and Bangalore, Mumbai’s Linking Road is a natural next step. Linking Road represents discovery, style, exploration, and convenient fashion shopping, providing us with the ideal space to showcase our full range in a way that’s more accessible to diverse shoppers. This store reflects our long-term vision of building deeper, experience-led retail across India,” says Gautam Saraogi, Founder & CEO, Go Colors.
MostlySane Collection Takes Centre Stage
The flagship launch also highlights Go Colors’ collaboration with Prajakta Koli. She is the face of the brand’s limited-edition MostlySane collection. Designed to celebrate individuality and playful self-expression, the collection strongly resonates with younger, digital-first consumers.
Moreover, the store features a dedicated MostlySane display. This allows shoppers to experience the collection up close in a thoughtfully curated space.
“Today’s Indian women want clothing that moves with her life – comfort for long days, confidence for work, and style for every version of herself. Go Colors is built on understanding real women, real fits, and real needs. The new MostlySane collection with Prajakta brings that philosophy to life in a very modern, expressive way. And the new flagship store brings this to life with a dedicated MostlySane collection display that allows customers to experience it up close,” says Vatsal Koolwal, CMO, Go Colors.
Prajakta Koli Adds Pop-Culture Energy to the Launch
Sharing her thoughts at the launch, Prajakta Koli adds, “What I love about Go Colors is how inclusive and relatable the brand feels. The store truly reflects that – it’s welcoming, easy to shop, and designed around what women actually need in their everyday lives.”
During the opening, Prajakta explored the store and interacted with fans and influencers. She also shared her favourite picks from the collection. As a result, her presence infused the event with youthful energy and cultural relevance.
From Leggings Brand to Bottomwear Destination
Go Colors has evolved beyond its origins as a leggings-focused brand. Today, it stands as a complete bottomwear destination offering expressive, versatile, and elevated styles. The brand differentiates itself by focusing on fit, durability, and comfort rather than fast-fashion cycles.
Currently, Go Colors operates over 800 exclusive stores across 200+ Indian cities. Looking ahead, the brand plans to open 80–90 new stores annually. This expansion will be supported by continued investment in innovation, design, and premium retail experiences.
