ASICS, the global Japanese sportswear brand, has completed 17 years of partnership with the Tata Mumbai Marathon (TMM). To mark the milestone, the brand launched its latest performance running shoe, the GEL-NIMBUS 28, in Mumbai.
The unveiling took place at the ASICS store on Linking Road. Actor, entrepreneur, and fitness enthusiast Dino Morea attended the event alongside industry leaders and members of the running community.
As the official Sports Goods Partner for TMM 2026, ASICS continues to deepen its presence within India’s expanding sports and wellness ecosystem.
GEL-NIMBUS 28 Leads ASICS’ Marathon Season
ASICS has positioned the GEL-NIMBUS™ 28 as the hero running shoe for Tata Mumbai Marathon 2026. The model remains known for its cloud-like cushioning and reliable comfort.
This latest version weighs over 20 grams less than the previous model. As a result, runners experience a smoother and more effortless ride without losing the shoe’s signature plush feel.
Limited-Edition TMM 2026 Apparel Collection
Alongside the footwear, ASICS introduced a limited-edition TMM 2026 SM Graphic T-Shirt. The design draws inspiration from Mumbai’s evolving Coastal Road.
The graphic reflects progress, connectivity, and forward motion. Moreover, the illustrated running shoe symbolises movement and personal achievement.
The collection also includes 2-in-1 4-inch shorts, breathable mesh caps, and light mesh ankle socks. Together, these pieces help runners stay cool, dry, and focused on race day.
Leadership Perspectives on the Partnership
Rajat Khurana, Managing Director, ASICS India and South Asia, highlighted the significance of the long-standing association. He stated that running continues to shape India’s performance sports culture.
He also added that the launch of the GEL-NIMBUS™ 28 reinforces ASICS’ commitment to science-backed innovation and the mind–body connection.
Strengthening the Tata Mumbai Marathon Legacy
Anil Singh, Managing Director, Procam International, acknowledged ASICS’ contribution to the marathon’s growth. He noted that the brand has consistently elevated the runner experience over the years.
As Mumbai prepares for the 21st edition, the marathon continues to celebrate the city’s energy, passion, and resilience.
ASICS’ Growing Presence in India’s Running Ecosystem
With the launch of the GEL-NIMBUS 28 and TMM 2026 merchandise, ASICS has set the tone for the upcoming marathon season. The brand remains a key partner across India’s leading running events.
These include the New Delhi Marathon, TCS World 10K Bengaluru, and NMDC Hyderabad Marathon 2025. Through innovation-led products and community-driven initiatives, ASICS continues to champion the power of movement across India.
