Skechers, The Comfort Technology Company®, has launched its new GO WALK™ collection in India. The campaign features Indian cricketer Mohammed Siraj and Bollywood actress Alaya F. The brand reinforces its We Define Comfort philosophy through this range. Moreover, the collection blends adaptive midsoles, shock-absorbing soles, and breathable materials. As a result, the shoes feel light, supportive, and easy to wear throughout the day. The design works well for fitness routines, travel, or daily commutes.
Leadership Statement
Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said:
“GO WALK embodies what Skechers stands for – effortless comfort, innovative design, and contemporary style. The collection ensures that walking feels natural, energizing, and enjoyable, turning a daily activity into a lifestyle experience. With talents like Mohammed Siraj and Alaya, we aim to inspire consumers to embrace walking as an empowering, stylish, and mindful way to move – because at Skechers, We Define Comfort.”
Mohammed Siraj on Performance
Pace Sensation Mohammed Siraj added:
“Performance matters on the field and off it. GO WALK delivers lightweight comfort, adaptive cushioning, and responsive soles that keep my feet energized and perfectly supported, whether I’m training, traveling, or spending time with family. Every step feels smooth and natural, giving me that effortless sensation. Every step feels natural – its comfort defined.”
Alaya F on Everyday Ease
Alaya F shared:
“As someone constantly on the move, I need footwear that keeps up with my pace and energy. GO WALK goes beyond ordinary shoes – the advanced cushioning, responsive soles, and lightweight design make every step feel effortless, whether I’m shooting long hours on set, traveling, or enjoying a casual day out. It’s not just comfortable, it’s empowering. Walking in GO WALK™ feels like my feet are supported and energized all day, without compromising on style or confidence.”
A Storytelling-Led Campaign
The GO WALK™ campaign celebrates walking as an essential everyday activity. Consequently, it uses relatable visuals, dynamic storytelling, and influencer collaborations to strengthen its message. Furthermore, it highlights Skechers’ focus on making walking accessible, enjoyable, and integrated into modern life.
