Myntra has unveiled a high-energy campaign for the 23rd End of Reason Sale (EORS). It features filmmaker and action icon Rohit Shetty. The campaign arrives before the sale begins on 5 December. VIP access, however, opens on 4 December. The big highlight is the EORS Price Crash, which offers blockbuster deals across 6 million styles and over 10,000 brands.
Across several films, Rohit Shetty adds humour, action, and dramatic moments to everyday wardrobe problems. Each challenge is solved through the EORS Price Crash. As a result, the message becomes clear and engaging. His on-screen crash sequences and bold persona make him ideal for this theme.
With this new association, he joins Myntra’s strong celebrity lineup. It already includes stars like Shahrukh Khan, Karan Johar, Ranbir Kapoor, Kiara Advani, Triptii Dimri, and Farah Khan. This is also his first partnership with the brand. He appears in multiple films that highlight the season’s biggest value offering, the EORS Price Crash.
EORS 23 continues to be one of India’s most awaited fashion events. Therefore, Myntra aims to offer more excitement and value this season. The event features striking offers across fashion, beauty, and lifestyle categories.
Sharing his thoughts, Rohit Shetty said, “This was my first association with Myntra, and I quite enjoyed it. The idea itself was fun, taking everyday situations and giving them that unexpected, entertaining twist. The ‘Price Crash’ concept gave us the perfect space to play with humour and spontaneity in a way people will relate to instantly.”
