Pepperfry, India’s leading marketplace for furniture and home products, has unveiled its first ‘Pepperfry Home’ store on Golf Course Road, DLF Phase 1. The new boutique retail concept serves as a curated destination for premium, design-led D2C home brands. It brings together artisanal, niche, and emerging labels across décor, furnishings, kitchen and dining, and lighting.
With this launch, Pepperfry strengthens its omni-channel strategy and elevates in-store engagement by offering customers a tactile, discovery-driven shopping experience anchored in design and storytelling.
A Purpose-Built Discovery Hub for D2C Brands
Pepperfry Home showcases more than 800 SKUs from over 20 carefully selected D2C brands. The format fills a major gap in India’s home retail landscape — the lack of an offline space where design-conscious shoppers can explore curated collections from new and established homegrown labels. All products featured in the store are also available for online ordering, creating a seamless purchase journey.
Leadership Perspectives on the Launch
Ashish Shah, Co-founder and CEO of Pepperfry, said, “The Indian home category is at an inflection point. Consumers are buying not just for function but for identity and experience. Over the last decade, Pepperfry has shaped how India shops for its homes. With ‘Pepperfry Home,’ we extend this vision by building an ecosystem that celebrates design-led D2C brands. This store is a curated experience that blends discovery, craftsmanship, and community. We want customers to see, touch, and feel design while giving homegrown brands the visibility and scale they deserve.”
Sharing his views, Shubbam Sharrma, Chief Growth Officer at Pepperfry, added, “Pepperfry has always shaped how India builds homes, and now we want to shape how India styles them. Décor isn’t only bought — it’s curated. Homes aren’t only built — they’re dressed. Pepperfry Home will bridge the aspirations of discerning consumers with the novelty of D2C brands. For new-age founders, it becomes a launchpad, and for established digital brands, it helps scale their offline presence from 10 to 100.”
A Dynamic Space for Trends, Collections, and Collaborations
Designed as a specialist destination for “all things home,” Pepperfry Home will evolve continuously. The store will introduce fresh collections, trend edits, and collaborative showcases every month, ensuring an inspiring and ever-changing experience for consumers.
Holistic Support for Partner Brands
Pepperfry Home also offers strong visibility to participating D2C labels through curated displays, category-based visual merchandising, and digital storytelling screens. Additionally, the platform amplifies partner brands through social media, influencer-led content, and other digital integrations, supporting both offline and online visibility.
Expansion Roadmap
After the Gurugram debut, Pepperfry will open its second ‘Pepperfry Home’ outlet in Indiranagar, Bengaluru. With this new format, the brand further expands its position as India’s leading omni-channel home destination, seamlessly connecting design-forward D2C brands with customers seeking curated, experience-led retail.
