Flipkart Announces ‘Beauty Catalyst’, Its First D2C Conclave for Emerging Beauty Brands
Flipkart, India’s leading e-commerce marketplace, will host the first edition of its ‘Beauty Catalyst’ D2C Conclave on 1st December 2025 at its Bengaluru headquarters. The event will support fast-growing beauty and personal care (BPC) brands with access to platform insights, business playbooks, and growth tools designed to scale effectively on Flipkart.
Event Focus and Participation
The conclave will bring together more than 50 D2C beauty and personal care brands across skincare, haircare, cosmetics, and wellness categories. Participating brands include Asaya, Tuco, Neude, Nisara, Brit Accent, Underrated, Tru Hair, Becalm, Dermalist, and several others. The platform aims to empower founders through strategic learning and collaboration opportunities.
Driving Growth for New-Age Beauty Entrepreneurs
Beauty Catalyst will create a focused learning space for brands working to scale operations on Flipkart. It will highlight platform-driven solutions that enhance brand visibility, strengthen fundamentals, and improve audience reach with data-led insights. Attendees will benefit from mentorship and category expertise addressing challenges around positioning, merchandising, shopper engagement, and brand storytelling.
Leadership Insights
Kartheek Kanumuru, Senior Director – Beauty & Personal Care, Flipkart, said:
“The Beauty Catalyst Conclave is a specially curated space for emerging D2C BPC brands ready to unlock their next phase of growth on Flipkart. We aim to build this as a flagship annual event that supports entrepreneurs with structured guidance and sharper insights. Our focus remains on helping seller partners create long-term value.”
Anurag Kedia, Co-Founder, Pilgrim, added:
“Flipkart has been a key partner in our growth journey. A program like Beauty Catalyst offers clarity to emerging brands by offering practical insights and direction to build effectively in a competitive market.”
Chanakya, Co-Founder, Tuco, stated:
“The conclave helps brands refine strategy, improve visibility planning, and scale digitally with structure. It brings together expert perspectives and peer learning, making it a valuable opportunity for growth.”
Building the Future of India’s Beauty Ecosystem
The Beauty Catalyst Conclave marks the start of Flipkart’s long-term effort to enable and empower the next generation of beauty businesses. As the beauty industry evolves rapidly, Flipkart continues its commitment to supporting purposeful growth and meaningful scale for emerging brands.
