Industry Updates

Popees Launches Premium Organic Bamboo Baby Wipes

Published: November 24, 2025
Author: Fashion Value Chain

Popees Baby Care Launches Premium Organic Bamboo Baby Wipes

Popees Baby Care, a leading baby care retailer, has expanded its FMCG range with premium organic bamboo wipes designed for sensitive baby skin. This launch reinforces the brand’s focus on purity, comfort, and environmental care.

Natural Ingredients for Delicate Skin

The new bamboo wipes blend Aloe Vera, Avocado Oil, and Vitamin E to provide antioxidant protection. They soothe and nourish delicate skin with pure water sourced from 100% organic bamboo. The 60 GSM ultra-soft wipes contain no alcohol or artificial fragrance. In addition, dermatologists have tested them for safety, making them a reliable choice for parents.

Leadership Insight

Speaking on the launch, Mr. Shaju Thomas, Founder & Managing Director, Popees Baby Care, said:

“Popees prioritises purity and comfort. We created this product keeping in mind the unique needs of babies. It contains high water content and the benefits of aloe vera. Our aim is to support baby health with natural products while protecting the environment through eco-friendly raw materials.”

Retail Expansion and Future Plans

Popees Baby Care recently achieved a key milestone by opening its 100th exclusive store in Koduvally, Kozhikode. The brand now aims to grow aggressively across India and international markets, especially North India and GCC countries. As an immediate goal, the company will open 25 new outlets. Further, it plans to reach 1,000 stores within the next four years.

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