Tibarumal Jewels Unveils Elevé Diamonds: A New Era in Lab-Grown Luxury
Tibarumal Jewels, a respected jewellery house with a 100-year legacy, has introduced Elevé Diamonds, a new brand dedicated to lab-grown diamond jewellery. The launch marks a strategic transition from traditional heritage craftsmanship to a modern global luxury identity.
Heritage Evolved for the Future
For more than a century, Tibarumal has symbolised trust and timeless artistry for families across South India. Now, CoFounder & Managing Director Trishank Gupta and CEO Prajay Maganlal lead the brand into a new chapter through Elevé. Founded in 2025, Elevé already operates flagship boutiques in Kokapet, Kompally, and Warangal, and the brand plans to expand internationally next year as part of its global growth strategy.
Technology Empowering Craft
Elevé combines Tibarumal’s artistic legacy with advanced CVD (Chemical Vapor Deposition) technology, which ethically grows diamonds above ground while significantly reducing environmental impact. Every diamond undergoes precise cutting and IGI certification, and expert artisans craft each piece by hand. Consequently, modern technology enhances craftsmanship without diminishing its human character.
Design Rooted in Legacy
Creative visionary Pankaj Gupta shapes Elevé’s design language. His influence guides signature collections such as Nizam, Victorian, Polki, and coloured stone lines. These pieces reinterpret heritage aesthetics for today’s fashion-forward customer.
Relatable Luxury for Modern Lifestyles
Elevé champions relatable luxury, offering jewellery that remains aspirational yet accessible. Moreover, the brand celebrates contemporary living: diamonds for brunch outings, travel-friendly sparkle, and meaningful keepsakes for the next generation.
Leadership Insight
“Elevé started as a way to serve the community that has always trusted Tibarumal Jewels. Over time, it evolved into a brand that blends heritage with modern design. We are not only continuing our family tradition, we are elevating it,” says Trishank Gupta.
Additionally, CEO Prajay Maganlal notes, “Luxury today is intentional. Customers want beauty with purpose. At Elevé, we create jewellery that feels personal, meaningful, and effortlessly accessible.”
The Next Chapter
Elevé Diamonds signals a powerful new direction for Tibarumal Jewels. As the brand expands across India and enters global markets, it continues redefining luxury by merging craftsmanship, conscious innovation, and legacy.
