With Fresh Capital and FDI Support, Kashmir Box Reports 4x Profitable Growth and Redefines Its Future as a ‘House of Brands’
● The company is shifting from a marketplace model to a House of Brands to build and scale luxury and heritage-focused verticals.
● Backed by fresh investments from Mohit Satynand, Adyogi, Jumpgrowth Ventures, the re-participation of Namrata Koul, and FDI through Beyond Seed Singapore, it plans to expand retail in Delhi NCR and the UAE.
● Following consistent 4x growth, the company introduces the region’s first ESOP program for employees.
Srinagar, India: 20th November 2025:
Kashmir Box, a pioneer of organized retail for Kashmiri heritage, has announced its evolution into a global House of Brands. This marks a major shift in its long-term business direction. The company recently achieved 4x growth while staying profitable, a milestone that remains uncommon in today’s D2C environment.
With new strategic capital and FDI support, the company aims to accelerate this transformation. It will use the investment to strengthen its brand ecosystem, grow its global retail footprint, and set up a high-tech production facility for its fashion verticals.
Transition to a House of Brands
The new structure positions Kashmir Box as a parent company overseeing a curated portfolio of labels. This approach enables a multi-level strategy. On one side, the company is deepening its luxury offering through selective online and offline partnerships across India and the Middle East. On the other, it is developing scalable verticals in affordable luxury and contemporary fashion to reach wider consumer segments.
Retail Expansion and Global Reach
The company is preparing to open its flagship store in Delhi NCR. Soon after, it will launch its first international boutique in the UAE by June 2026. Alongside these developments, Kashmir Box continues to strengthen its presence on global digital platforms such as Amazon Global and Etsy.
“Our expansion is not just about geography; it is about value creation,” said Moheet Mehraj, Co-founder and CEO, Kashmir Box. “The gradual transition to a House of Brands began in 2019. We are building deeper equity in specific categories. We have proven that an impact-driven model can be financially robust, achieving 4x growth while staying profitable. With the influx of this strategic funding, we are now ready to take this blueprint to the world.”
Cultural Curation and Artisan Impact
Artisan upliftment remains central to the company’s mission. Under the new structure, Kashmir Box can now forge a stronger link between local creators and global value chains.
Ishfaq Mir, Co-founder, who leads brand direction and innovation, stated, “We are moving from being aggregators of products to being custodians of a legacy. As a House of Brands, our responsibility is to build the infrastructure that transforms heritage crafts from commodities into global assets. This elevation is a pragmatic necessity—it allows us to command the true value of the art form, ensuring that the economic engine serves the artisan, not the other way around.”
“Kashmir Box is proving that heritage, when paired with innovation and design excellence, can fuel a global luxury movement. Their House of Brands model unlocks unprecedented value for artisans and consumers alike, and BeyondSeed is proud to support this next phase of global expansion,” says Mr Kuldeep Mirani, CEO and Co-founder, BeyondSeed.
ESOP Launch
The company has also introduced a comprehensive Employee Stock Ownership Plan (ESOP). This initiative empowers its team by ensuring employees share in the long-term value they collectively create.
