Infinity Group expands into luxury watch and fine jewellery retail with the launch of Infinity Timeless and two new stores in Chennai and Ahmedabad.
With a strong legacy in luxury automotive retail, the Group is now extending its expertise to premium Swiss watches and fine jewellery. With this launch, Infinity Timeless also becomes an authorised retailer for Rolex in India.
Infinity Timeless in Chennai
The Chennai store brings together five global Maisons under one roof: Rolex, Chopard, Franck Muller, Tudor, and Damiani. Located on Anna Salai, the city’s major luxury and business corridor, the double-heighted space offers an impressive storefront. Moreover, its serene environment is designed to elevate the customer journey for both collectors and first-time buyers.
Infinity Timeless in Ahmedabad
The Ahmedabad store features Rolex along with Damiani jewellery. It is situated inside ITC Narmada, a landmark hotel known for its regal ambience. As a result, customers experience an exclusive setting, a refined selection, and personalised service.
Market Response and Brand Vision
The initial response has been encouraging, as pre-bookings and enquiries continue to rise. This reflects the growing demand for luxury watches in India.
Infinity Group already serves premium clients across India through its automotive portfolio, which includes Bentley, BMW, Ducati, Lamborghini, McLaren, MINI and Porsche. Therefore, entering luxury watch and jewellery retail is a natural next step, allowing the Group to bring its bespoke service ethos to a new category.
Lalit Choudary, Chairman and Managing Director of Infinity Group, said, “India’s relationship with luxury is evolving, and Infinity has been part of that story for many years. With Infinity Timeless, we’re deepening that connection by introducing the world’s most exceptional timepieces and jewellery to discerning audiences.”
Future Expansion
As India’s luxury watch market grows year after year, Infinity Timeless aims to create more spaces where customers can explore leading international brands. The Group also plans to expand into additional key cities soon.
