Reebok continues to champion strength in every form. The brand now partners with Dove for ‘Reborn in My Kicks’, a limited-edition collaboration that celebrates resilience. The campaign highlights women who rebuild their lives, rediscover their confidence, and return stronger.
A Collection Inspired by Kintsugi
At its core, the collaboration honours the courage to begin again. It draws inspiration from Kintsugi, the Japanese art of repairing broken pottery with gold. The sneakers reflect this philosophy through metallic seams, textured finishes, and symbolic lines. These details represent renewal and the beauty found in transformation.
Reebok on Celebrating Strength
Arjun Ramamoorthy, Brand Head, Reebok India, said, “At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down. Reborn in My Kicks is our celebration of that spirit of women who rebuild themselves with courage and grace. Partnering with Dove allows us to take this belief beyond sport and into culture, reminding everyone that resilience is beautiful, and every mark of struggle is also a mark of strength.”
Dove on Rebuilding and Rising Stronger
Sairam Subramanian, Vice President – Hair Care, Hindustan Unilever Limited, added, “Reborn Stronger is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit. Sports is filled with stories of resilience, where individuals overcome adversity and are reborn stronger. Through our collaboration with Reebok, we are taking this philosophy beyond care into culture, championing women who turn every setback into strength. This partnership perfectly mirrors Dove’s own rebirth as a brand rooted in science, care, and empowerment.”
Available in Select Stores With an Immersive Experience
The limited-edition sneakers are now available online and in select Reebok stores across Mumbai, Bangalore, and Delhi. Customers also gain access to an in-store Kintsugi workshop. This experience helps them explore the art form that inspired the design and understand its deeper message of rebuilding with strength.
A Celebration of Resilience and Renewal
With ‘Reborn in My Kicks’, Reebok reinforces its belief that sport extends beyond performance. Every setback, fall, or scar becomes part of a story that shapes who we are. This collaboration celebrates women who rise, rebuild, and redefine what it means to be Reborn Stronger.
