Gini & Jony Strengthens Online Reach with Unicommerce
Homegrown kidswear brand Gini & Jony has joined hands with Unicommerce, a leading e-commerce enablement platform in India. Through this partnership, the brand aims to simplify online operations and strengthen its digital growth across multiple sales channels.
Enhancing Efficiency and Customer Experience
Known for its trendy and comfortable kidswear, Gini & Jony operates 50 exclusive stores and more than 250 retail touchpoints across India. The brand also engages with customers through its website and various online marketplaces.
To boost performance, Gini & Jony is now using Unicommerce’s multi-channel order and warehouse management systems. As a result, the brand can manage inventory in real time, fulfil orders faster, and ensure smoother customer experiences across platforms.
Addressing Kidswear Market Challenges
Unlike adult fashion, kidswear demands rapid design updates and frequent seasonal launches. Moreover, the presence of multiple age-based sizes often complicates inventory planning.
With Unicommerce’s solutions, Gini & Jony can efficiently track stock across platforms and minimise errors. Consequently, customers will benefit from quicker deliveries and consistent product availability.
India’s Growing Kidswear Market
India’s kidswear market was valued at USD 24.56 billion in 2024 and is projected to reach USD 29.35 billion by 2030. The sector continues to expand due to higher disposable incomes, greater brand awareness, and the rise of organised retail and e-commerce. Therefore, brands like Gini & Jony are focusing on digital innovation to stay competitive.
Leaders Speak
Harsh Agarwal, CEO of Gini & Jony, stated,
“The kidswear category offers tremendous growth potential in India. A young population and rising demand for branded clothing are driving this change. Our goal is to increase online revenue, and this partnership will help us improve efficiency and customer reach.”
Kapil Makhija, MD & CEO of Unicommerce, shared,
“Apparel e-commerce is complex due to diverse sizes and inventory challenges. We are proud to support Gini & Jony’s digital transformation and help the brand connect with customers more effectively across India.”
