The Bear House, one of India’s leading contemporary menswear brands, has opened its second exclusive store in Hyderabad. Located at Sarath City Capital Mall, HITEC City, the 3,000 sq. ft. store marks a key step in the brand’s retail journey. It also strengthens the brand’s growing presence in one of its most important markets.
Hyderabad: A Strategic Market
Hyderabad has always been a top-performing city for The Bear House’s online sales. Therefore, this expansion carries special importance. The brand already runs a high-street store at Banjara Hills and a shop-in-shop at Broadway Hyderabad. Now, with this new mall store, Hyderabad clearly stands out as a strategic hub for the brand’s growth.
A Unique Store Design
The store showcases The Bear House’s design philosophy in both fashion and space. Inspired by the protective feel of a bear’s cave, the interiors offer an immersive shopping experience. An asymmetrical façade, a bear-faced mannequin, and playful paw-print motifs bring storytelling into every corner.
Comfort Meets Community
At the center of the store, a cozy lounge sits beside the fitting rooms. This area not only offers comfort but also reflects the brand’s focus on community. Warm earthy tones and textured surfaces create a welcoming atmosphere. At the same time, the interiors carry a European-inspired edge, striking the right balance between modern and approachable.
Co-Founders Speak on the Expansion
Harsh Somaiya and Tanvi Somaiya, Co-Founders of The Bear House, said:
“Hyderabad has been one of our strongest markets, both in terms of online sales and community engagement. With our existing presence at Banjara Hills and Broadway, we’ve seen incredible love from the city. Opening a 3,000 sq. ft. store in Sarath City Capital Mall allows us to bring the full Bear House experience to our Hyderabad customers in a space that celebrates design, comfort, and storytelling. This opening is more than a milestone; it’s a way to celebrate the support we’ve consistently received from the city.”
Redefining Menswear in India
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House has redefined everyday menswear in India. Its philosophy is rooted in minimalism, precision, and timeless design. The brand offers a wide range of elevated essentials, including shirts, polos, tees, denims, outerwear, boxers, and accessories. Each piece is crafted with breathable fabrics, refined tailoring, and a strong attention to detail.
Over the years, The Bear House has built a loyal customer community across major e-commerce platforms like Myntra, Ajio, Flipkart, and Amazon. Furthermore, its debut on Shark Tank India Season 4 gave the brand stronger visibility and reinforced its reputation for quality and European-inspired aesthetics.
Store Address
The Bear House
Unit No 2F-91-97, Second Floor, Sarath City Capital Mall,
Gachibowli – Miyapur Rd, Whitefields, HITEC City, Kondapur, Hyderabad 500084
