One of India’s leading fashion brands, Westside recently launched the
second chapter of its iconic ‘Limitless’ campaign in Delhi. Westside has partnered with Sameera Reddy
to champion the Limitless campaign and for the Delhi edition, the brand collaborated with Sakshi
Sindwani to build on the messaging of body positivity and inclusivity. The women engaged in a riveting
conversation about their personal struggles around body image, challenging society’s conventional
expectations of what women should look like and charting out their own journey.
The objective of this campaign is to create a community where everyone can express themselves and be true to who they are. The ladies spoke about self-love, body positivity, and shared personal anecdotes about body image. The chit-chat was followed by a fashion show and a short meet & greet with Westside community and fans.
Speaking about the campaign and the collaboration, Umashan Naidoo, Head of Consumer and Beauty,
Westside said, “Our campaign and podcast, Limitless is anchored by Sameera Reddy that explores brave conversations with iconic women. Hence for this chapter, we collaborated with Sakshi Sindwani, an advocate of inclusivity. Our collaboration with the two ladies was effortless as they share the same quest as we at Westside do and that is building an inclusive space for all. Also, at Westside, we love
relationships, self-expression, and family. Our ongoing festive campaign, Everyone’s Invited – is a
celebration of people aimed to spread love and fashion”.
Speaking on the campaign, Sameera Reddy said, “Brands have the power to influence society. It’s
amazing when a fashion brand like Westside goes beyond the norm. I feel lucky to be a part of an
impactful campaign like Limitless.”
Adding on to it, Sakshi Sindwani said “A platform like Limitless acknowledges the fact that we need to
free ourselves from societal standards. It reminds us that regardless of conventions – we can be our
truest selves, and do amazing things.”
About Trent:
Established in 1998 and part of the Tata group, Trent is headquartered in Mumbai but has PAN
India operations. Trent operates Westside, one of India’s largest and fastest growing retail
chains.
The Westside format offers an exclusive range of its own branded fashion apparel and
continues to be the mainstay of the retailing business of the company. Some of the departments
include women’s wear, menswear, kids’ wear, footwear, cosmetics, perfumes and handbags,
household furniture, accessories, lingerie, and gifts.
