Reloy, India’s leading homeowner loyalty and referral platform, has announced its ambitious target of achieving ₹3,500 crore in sales during FY2025-26. The company, which generated over ₹2,000 crore in referral-driven sales last fiscal, has already exceeded that figure within the first six months of the current year. Building on this strong momentum, Reloy is also expecting to achieve profitability in the current fiscal year—a milestone that highlights the scalability and long-term sustainability of its business model.
Reloy works with more than 40 of India’s top real estate developers, managing a deeply integrated customer base of over 2.2 lakh homeowners. By transforming satisfied customers into brand ambassadors, the company is creating a powerful referral channel that drives significant sales growth.
Sharing his thoughts on the company’s progress, Akhil Saraf, Founder & CEO, Reloy, said:
“Developers are realizing the importance of satisfied homebuyers, and we are helping them maintain long-term relationships with their customers. This trust translates into strong referral sales, which have emerged as a win-win for developers, existing homebuyers, and new buyers alike. Traditionally, developers focused only on direct sales and broker networks, overlooking referrals. At Reloy, we’ve built a strong referral system that is creating immense value for all stakeholders.”
Reloy’s referral program encourages homeowners to bring in new buyers, rewarding both parties through cashback, discounts, and rewards. This approach not only strengthens developer sales pipelines but also builds a community-focused ecosystem where customers feel engaged and valued.
The company’s clientele includes major national real estate players such as Godrej Properties, DLF, M3M India, Shapoorji Pallonji Real Estate, House of Hiranandani, Embassy Group, Mahindra Lifespaces, K Raheja Corp, Brigade Group, Rohan Builders, L&T Realty, Smartworld India, JP Infra, Ajmera Realty, and BPTP, among others.
Expanding its vision beyond sales, Reloy is building a wider homeowner ecosystem by integrating ancillary services such as proptech solutions, smart home technologies, interiors, home loans, and rental platforms.
At the center of its innovation is the ConnectRE 4.0 platform, which uses advanced AI to deliver hyper-personalized services at every stage of the homeowner journey—from purchase and onboarding to after-sales engagement. This digital-first model is setting new standards in India’s real estate and proptech landscape.
With its proven referral-driven growth and expanding scale, Reloy is redefining how developers build customer loyalty, while empowering homeowners with seamless, value-added services.
