Marico Limited, one of India’s leading FMCG companies, has announced Fatima Sana Shaikh as the new Brand Ambassador for its Kaya products. This collaboration marks a significant milestone in Kaya’s journey, reinforcing its legacy of over 20 years of dermatological expertise and science-backed skincare tailored for Indian skin.
Known for her bold on-screen choices and grounded persona, Fatima embodies the spirit of today’s beauty seeker—authentic, confident, and self-assured. Her journey resonates with Kaya’s ethos of beauty rooted in truth and self-expression.
“We’re thrilled to welcome Fatima into the Kaya family,” said Akash Banerji, Executive Vice President, Head of the Beauty & Styling Digital Business at Marico. “She brings a perfect balance of confidence, relatability, and a progressive take on beauty – qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically, also more overwhelmed. Our goal is to bring ease and simplicity back into the skincare journey. We believe that science should empower and not complicate – and Fatima’s persona embodies this spirit. This partnership celebrates the freedom to choose skincare that’s grounded in years of trust and credibility, delivered by Kaya skincare experts.”
Sharing her excitement, Fatima Sana Shaikh said:
“Skincare today can feel overwhelming – so many trends, so much advice, and still, so much confusion. What I love about Kaya products is that it cuts through the noise. As a brand offering a wide range of products co-created with dermatologists, it’s built on trust. Rooted in science and made for Indian skin, Kaya gives you the confidence to stop second-guessing and trust what works. That, to me, is powerful and authentic beauty, the kind that stays. It’s not about chasing trends but trusting the experts.”
With Fatima as the new face, Kaya ushers in a chapter where storytelling meets skin science. Its portfolio of 75+ efficacious products, co-created with dermatologists, covers skincare concerns such as acne, dullness, pigmentation, ageing, sun protection, as well as hair and body care. Designed to simplify routines while delivering visible results, Kaya reaffirms its role as a trusted skincare partner.
(Marico exclusively handles the sales and marketing of Kaya’s 75+ product range outside of Kaya clinics.)
