Wrogn, one of India’s leading youth fashion brands from Aditya Birla’s TMRW, has unveiled its latest campaign with Bollywood actor Ibrahim Ali Khan. The campaign, titled “Wrogn. But Real.”, highlights the importance of individuality in a world where young people often feel pressured to meet expectations of perfection.
Through this campaign, Wrogn celebrates authenticity and uniqueness. In the campaign film, Ibrahim Ali Khan delivers a strong message: “Some people are born gifted. And some, born imperfect. Perfection is overrated yaar. Out here, we don’t judge, we don’t fuss. We accept each other for who we are, with all our strengths and shortcomings. Here’s to those who are born Wrogn.”
Sharing their thoughts, Anjana and Vikram Reddy, co-founders of Wrogn, said, “At Wrogn, we have always stood for authenticity, courage, and self-expression. This campaign with Ibrahim takes that philosophy further. Today’s youth live under immense pressure to conform and perform. With ‘Wrogn. But Real.’ We want to remind them that it’s okay to be unapologetically yourself. That is where true confidence and style come from.”
Bollywood actor and brand ambassador Ibrahim Ali Khan added, “What I love about Wrogn is that it doesn’t box you in. It’s real, raw, and imperfect – just like life. That’s why this campaign feels personal to me; it mirrors how I see style: unfiltered, effortless, and never trying too hard.”
Since its inception in 2014, Wrogn has built strong connections with India’s youth, offering fashion that is bold, quirky, and distinct. With this new campaign, the brand continues to reinforce its philosophy of celebrating individuality in its truest form.
The “Wrogn. But Real.” campaign will roll out nationwide across digital, social, and retail platforms, marking another milestone for the brand.
