Levi’s® has announced Alia Bhatt as its new Global Brand Ambassador, marking a major moment in denim’s global evolution. This partnership unites Levi’s®, a brand synonymous with denim, and Alia, whose influence in film and fashion resonates across the world.
The collaboration comes at a time when women’s fashion is shifting toward relaxed fits, wide legs, and looser silhouettes—styles that are no longer seasonal trends but essential everyday choices. Levi’s® is leading this evolution, and with Alia at the forefront, these styles are set to go mainstream.
Alia Bhatt expressed: “For me, a pair of jeans is never just a pair of jeans – it’s something you live in and make your own. Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. Levi’s® has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador.”
The partnership reflects Levi’s® and Alia’s shared vision—to represent how a new generation wants to dress, taking denim beyond classics into style-first, trend-forward relevance. From loose fits to wide legs and reinvented silhouettes, Levi’s® women’s portfolio is expanding, with Alia as the perfect face of this transformation.
Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co., said: “Alia Bhatt’s influence transcends film and fashion, she shapes conversations. As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority. Together, we’re reinforcing Levi’s® as the most relevant and desirable denim brand.”
Levi’s® continues to innovate with new fits and styles, staying true to its identity as the brand of timeless denim designed for today’s world.
Watch the announcement video here: Instagram Link
