GRIPIT, a key player in enabling global brands to enter and scale in India, has appointed Deepanshu Soni as its new Chief Operating Officer. In this role, Soni will lead the company’s growth strategy, operational scaling, and efficiency improvements as GRIPIT advances into its next expansion phase.
Soni joins GRIPIT from Amazon India, where he served as Business Leader and contributed to strengthening the ecommerce ecosystem by driving growth, optimizing product portfolios, and streamlining operations. An IIM Lucknow alumnus, he is recognized for his data-driven approach and expertise in turning market insights into actionable strategies across sales, business development, and P&L management.
Welcoming him, Sagar Mehta, Co-Founder & CEO of GRIPIT, said:
“Deepanshu brings exceptional leadership experience from Amazon, where he consistently delivered growth and operational excellence. His deep understanding of ecommerce, technology, and scaling businesses makes him the ideal leader to accelerate GRIPIT’s growth journey.”
On his appointment, Deepanshu Soni, COO of GRIPIT, shared:
“I’m excited to join GRIPIT at this pivotal stage and look forward to shaping the future of brand management in India. My focus will be on leveraging data-driven strategies to drive efficiencies, scale operations, and deliver unmatched value to our partners and customers.”
Soni’s career also includes leadership stints at Bank of America, Whirlpool Corporation, and Piramal Capital & Housing Finance, where he built a strong foundation in finance, operations, and technology.
GRIPIT continues to expand its portfolio with globally trusted brands across smart living, portable energy, and lifestyle categories. Its partnerships include Narwal (robotic vacuum cleaners), EcoFlow (portable power stations), CHUWI (laptops), LOOP (sound-protective earplugs), XGIMI (portable projectors), BISSELL (cleaning solutions), OBSBOT (AI cameras), Yale (smart locks), AIPER, and Casio.
