Bemberg™ by Asahi Kasei is entering a new chapter with fresh leadership, innovative collaborations, and global visibility. Junshu Furusawa has been appointed CEO of Asahi Kasei Fibers Italia, succeeding Koji Hamada, who returns to Japan after four years leading the European division. With nearly two decades at Bemberg™ Division and a proven track record in Italy, Furusawa brings expertise in innovation, product strategy, and sustainable development. His leadership reaffirms Bemberg™’s commitment to responsible innovation and strong partnerships across the textile and fashion industry.
Marking another milestone, Bemberg™ has debuted its first collection of responsible religious vestments in collaboration with the Sister Disciples of the Divine Master and Brunello S.p.A. The collection, inspired by Laudato Si’, highlights the fiber’s circular economy credentials and unique sustainability profile, expanding its application into the liturgical wardrobe.
The brand continues its global journey, showcasing at Milano Unica, FILO 64, Première Vision Paris, Feel the Yarn – Istanbul Edition, and Denim by Première Vision. These platforms highlight its creative collaborations with partner mills including Brunello, Inovafil, Manifattura Pezzetti, Matias & Araújo, Sidónios, and Teseo.
Adding to its visibility, Bemberg™ was recently featured in an exclusive two-part SKY TG24 documentary, offering rare access to its Japan-based production facilities. The report showcased its closed-loop processes, renewable hydroelectric energy use, and innovation-driven roadmap, reaffirming Bemberg™’s reputation for transparent, sustainable, and premium fiber production.
With new leadership, groundbreaking collaborations, and increased international presence, Bemberg™ strengthens its role as a pioneer of sustainable luxury textiles.
