Brand Collaboration

Grey Goose Altius x Amit Aggarwal Present Cocktail Couture

Published: August 21, 2025
Author: Fashion Value Chain

To celebrate World Fashion Day, Grey Goose Altius has unveiled the second edition of Cocktail Couture in collaboration with leading Indian designer Amit Aggarwal. This unique showcase brings together the artistry of high fashion with the refinement of fine spirits, reinforcing Grey Goose’s position as a symbol of contemporary luxury and global culture.

For 2025, Amit Aggarwal’s signature couture—renowned for its sculptural drama and futuristic aesthetics—takes inspiration from the glacial elegance and French excellence of Grey Goose Altius. The collaboration results in an immersive experience where craft, heritage, and innovation meet.

The showcase, set to take place on 6th September in New Delhi, will feature Aggarwal’s Cocktail Couture fashion show, an experiential “Bar to Bottle” journey, a bespoke Altius trolley cart, and a display of limited-edition barware including stirrers, shakers, and sculptural glassware designed by the couturier. New elements this year include exclusive designer carry bags and the Bar to Table (BTT) concept, which extends couture design to lifestyle accessories.

This collaboration embodies refined living and bold expression, offering a celebration where luxury fashion and fine spirits converge to create unforgettable moments.

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