Ahead of India’s 79th Independence Day, Myntra has unveiled a festive zero commission construct to empower emerging women’s ethnic wear brands under its Myntra Rising Stars program. This initiative, effective from 15th August 2025 for three months, aims to support the growth of 500 made-in-India brands, showcasing the country’s cultural richness and craftsmanship.
As part of this opportunity, new women’s ethnic wear brands can benefit from:
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Strategic Support: Inclusion in Myntra Rising Stars with access to account management services and brand-building expertise.
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Ease of Doing Business: Seamless onboarding, faster payment cycles, and access to Myntra’s M-Express delivery network for improved customer reach.
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Visibility & Brand Building: Premium placement across homepage and category pages, social commerce-led discovery via Glamstream and Myntra Minis, and influencer collaborations to amplify engagement.
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Data-Driven Insights: Detailed dashboards and reports with business performance metrics and industry trends.
Sharon Pais, Chief Business Officer, Myntra, stated:
“The Indian ethnic wear landscape reflects the richness of our cultural heritage. With a zero commission construct, we are enabling the next generation of brands to grow by leveraging Myntra’s 70+ million user base and advanced tech capabilities.”
Through this festive construct, Myntra is committed to building a vibrant ecosystem for women’s ethnic wear labels, strengthening their digital presence, and driving India’s ethnic fashion story forward.
