Men’s jewellery is stepping into the spotlight, moving beyond traditional watches and cufflinks to embrace rings, pendants, earrings, and diamond accents as everyday style statements. Leading this shift is Aupulent, unveiling its first Men’s Collection — a refined, minimal, and contemporary range designed for men who value precision, individuality, and presence.
From sports arenas to red carpets, men’s jewellery is becoming a defining element of modern masculinity. Icons like Hardik Pandya with layered chains and studs, or global trendsetters wearing diamond lapel pins and stacked rings, showcase a cultural shift: jewellery for men is here to stay.
The Aupulent Men’s Collection reflects this evolution with clean geometric forms, bold textures, and understated elegance. Crafted in IGI-certified lab-grown diamonds and 14K or 18K BIS-hallmarked gold, these pieces are designed to seamlessly complement everything from tailored suits to streetwear.
“Men are no longer confined to a single accessory. Watches are now just one part of the look. From engagement rings to sleek pendants, we’re seeing a massive evolution in how men wear jewellery,” says Surya Jain, Founder and CEO, Aupulent.
Key trends shaping this movement include:
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The rise of men’s engagement rings: Minimal designs with lab-grown diamonds are increasingly chosen for their modern style and responsible sourcing.
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Fancy diamond cuts: Oval, emerald, and princess shapes offer strong silhouettes and break from traditional round stones, signalling confidence and individuality.
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Jewellery as identity: Earrings, pinky rings, pendants, and layered chains are becoming signature elements of personal branding, seen on figures like Harry Styles, Timothée Chalamet, and Virat Kohli.
This collection focuses on statement and structure rather than pure ornamentation — a deliberate style choice for men confident in their identity. With Aupulent’s dedication to quality and transparency, the Men’s Collection offers everyday luxury that is ethical, elevated, and distinctly masculine.
