TechnoSport, one of India’s fastest-growing activewear brands, has launched its first exclusive brand outlet (EBO) in Andhra Pradesh, marking a strategic milestone in its South India retail expansion. With the opening of its 14th store nationwide, TechnoSport moves closer to its ambitious goal of 50 EBOs by the end of 2025.
Located in the heart of Vijayawada, the new 1,800 sq. ft. outlet caters to the city’s fitness-driven community, renowned for its passion for sports such as badminton, athletics, and rowing. The store features TechnoSport’s full lineup of tech-enabled, made-in-India performance wear, engineered for India’s demanding climate.
To mark the launch, TechnoSport hosted the ‘High 5 TechnoSport’ fitness fest, a vibrant 5K marathon and cycling event organized with Vijayawada Runners Society, Amaravati Bicycle Club, and Capital Cycle Club, attracting over 250 participants.
The new store showcases collections infused with DURACOOL+ and TECHNO DRY innovations—featuring UPF 50+ sun protection, antimicrobial properties, moisture-wicking performance, and stretch recovery. Products include performance tees, polos, joggers, shorts, and track pants—each combining durability, comfort, and functionality.
Sunil Jhunjhunwala, Managing Director & Co-Founder of TechnoSport, said:
“Vijayawada stands at the heart of Andhra’s sporting spirit. This store reflects our commitment to performance, innovation, and sustainability.”
Puspen Maity, CEO, added:
“Each outlet is more than a store—it’s an immersive brand experience. We’re thrilled to bring the TechnoSport journey to Andhra Pradesh.”
This expansion follows successful launches in Bengaluru and Pune, with new outlets soon opening in Chennai, Ooty, and Raipur.
