Archroma, a global frontrunner in sustainable specialty chemicals, has launched a redesigned, next-generation website — www.archroma.com — aimed at guiding customers in the textile, packaging, and paper industries toward more environmentally conscious decisions.
The revamped digital platform is more than just a visual upgrade; it’s an intuitive, user-centered experience built around Archroma’s commitment to sustainability, innovation, and transparency. It allows manufacturers, brands, and designers to explore low-impact chemical solutions through interactive tools and targeted content.
“Today, sustainability is no longer optional—it’s essential,” said Dhirendra Gautam, VP of Global Marketing and Strategy, Archroma Textile Effects. “Our new site helps users make smart, science-backed choices in real time, keeping pace with rising regulatory and environmental demands.”
Key highlights of the new site:
-
SUPER SYSTEMS+, an advanced tool guiding users through dyeing, finishing, and printing systems based on specific fabric types, market needs, and sustainability goals.
-
A comprehensive section on Packaging Technologies, showcasing how Archroma supports circularity across pulp, paper, packaging, and even construction.
-
Easy navigation for product discovery by end-use markets or innovation themes.
-
A new Innovation Hub spotlighting breakthrough technologies, compliance tools, and thought leadership articles.
-
Streamlined expert access and enhanced contact options to boost real-time collaboration.
“Our goal is to make sustainability actionable and accessible across the value chain—from fiber to finish, from paper to packaging,” said Lisa Clark, VP, Marketing and Sustainability, Archroma Packaging Technologies. “Our new website reflects the full scope of how Archroma brings color, protection, and purpose to everyday materials.”
Explore how Archroma is driving systemic change through smart chemistry at: www.archroma.com
