Himalaya BabyCare, India’s most trusted baby wellness brand, unveiled its touching new Father’s Day campaign #GentleAsDad, anchored by an emotional DVC inspired by the iconic Kannada song “I Love You Appa.”
The digital film traces the timeless bond between a father and his daughter, portraying moments of tenderness from infancy to adulthood. Set to a stirring soundtrack recreated in six Indian languages—Hindi, Tamil, Telugu, Malayalam, Marathi, and Bengali—the film captures everyday rituals of affection, such as applying Himalaya’s Baby Massage Oil and Lotion, highlighting the father as a silent nurturer in the backdrop of his daughter’s growth.
The story unfolds through a symbolic photo album and culminates in a powerful wedding-day moment, reinforcing the enduring emotional imprint of a father’s gentle care.
“With this campaign, we wanted to honour the subtle strength and tenderness that define fatherhood,” said Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company. He emphasized that the #GentleAsDad campaign aims to celebrate fathers as protectors, playmates, and the quiet constants in every child’s life.
Himanshu Arora, Co-Founder of Social Panga, added, “The recreated song and multilingual storytelling make this narrative universally relatable. It’s a tribute to how a daughter is always her father’s little girl, no matter her age.”
Now live on YouTube and Instagram, the campaign invites audiences to share their own heartfelt memories under the hashtag #GentleAsDad.
▶️ Watch the film: YouTube Link
