Nykaa Fashion has named Global Rising Icon Ishaan Khatter and Bollywood’s new-age star Shanaya Kapoor as the fresh faces of its brand. The duo brings their bold, individualistic style to a platform known for its trend-forward drops, iconic labels, and expressive everyday fashion.
Representing a generation that values authenticity and creative freedom, Ishaan and Shanaya embody what Nykaa Fashion stands for—effortless self-expression and boundary-pushing style. Ishaan lends a blend of casual elegance and global flair, while Shanaya channels a dynamic mix of feminine charm and streetwear confidence. Together, they represent the essence of Nykaa’s fashion philosophy: bold, playful, and unapologetically personal.
Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands shared, “This collaboration is about more than just fashion—it’s about enabling a space where people can celebrate who they are. With Ishaan and Shanaya, we’re deepening our connection with a new generation that doesn’t follow trends—they create them.”
From everyday essentials to standout occasionwear, Nykaa Fashion hosts a seamless mix of global names like Revolve, NA-KD, and Cider alongside homegrown favourites such as Gajra Gang, RSVP, and Twenty Dresses. This partnership sets the tone for upcoming campaigns that promise fresh, culturally attuned edits for fashion-forward consumers.
Nykaa’s latest move reinforces its position as the ultimate playground for fashion experimentation, empowering users to discover styles that match their mood, moment, and unique identity.
