In a festive-first, Instamart has partnered with Kalyan Jewellers, enabling doorstep delivery of certified gold and silver coins just in time for Akshaya Tritiya across 100 Indian cities.
Launched on April 25, this initiative marks Kalyan Jewellers’ debut in the quick commerce space, offering consumers BIS-hallmarked gold coins (0.5g & 1g) and 999-pure silver coins (5g, 10g, 20g), adorned with auspicious motifs such as Ganesh, Lakshmi, Ayodhya, and Swastik.
These coins are perfect for gifting, investment, or spiritual rituals, and will remain available year-round on Instamart beyond the festival. The partnership blends tradition with convenience, bringing precious metals to consumers within minutes, just like groceries.
Amitesh Jha, CEO of Instamart, shared, “As consumers lean into quick commerce even for festive essentials, this collaboration brings trust and ease to age-old traditions.”
To celebrate, Instamart launched InstaGold, an interactive installation in Hyderabad where participants picked from hundreds of gold-foil chocolate coins—five of which were real gold. The activation brought the joy and suspense of Akshaya Tritiya to life.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “This partnership offers an innovative, convenient way to honor tradition. Customers can now access trusted gold and silver coins instantly, right from home.”
With this move, Instamart positions itself as a destination for festive moments, not just everyday needs—offering speed, trust, and cultural relevance in every delivery.
