Technologies

EssilorLuxottica Launches Transitions GEN S™ Lenses

Published: April 9, 2025
Author: Fashion Value Chain

Transitions® GEN S™: Smart, Stylish & Speedy Lenses Now in India

EssilorLuxottica India has launched Transitions® GEN S™, a breakthrough in optical technology designed for today’s fast-paced lifestyle. These ultra-dynamic lenses deliver unmatched adaptability, comfort, and personalization in one sleek package.

The lens innovation is built around three pillars:

  • GEN SPEED™: Offers lightning-fast light response, reaching full darkness in just 25 seconds and fading back in under two minutes.

  • GEN STYLE™: Available in eight vibrant shades, including the all-new Ruby Red, these lenses adapt their color based on lighting while maintaining a consistent tone—adding a flair of fashion to function.

  • GEN SMART™: Enhances visual clarity with faster light recovery, sharper contrast, and up to 85% blue-violet light filtering when activated outdoors.

Priced from INR 8900 onwards, these lenses not only block 100% UVA/UVB rays, but also offer up to 40% quicker vision recovery compared to earlier versions. GEN S™ makes prescription eyewear a style statement with HD vision and seamless light transition.

Available now at leading optical retailers across India, Transitions® GEN S™ redefines the eyewear experience—from necessity to luxury.

Related Posts

Why this summer, everyone will be sporting bohemian jewels

UGG AND FASHION COUNCIL GERMANY UNVEIL WINNERS OF RISING VOICES AWARD

TWH Hospitality Announces Aggressive Expansion Plan in F&B Segment with Rs. 30 Crore Investment