Dollar Industries’ premium line Force NXT has launched a bold new campaign, “For What’s NXT,” that positions innerwear, athleisure, and activewear as essential elements of modern personal style. The new TVC, directed by Uzer Khan and conceptualized by Lowe Lintas, reflects how today’s youth are embracing comfortwear as expressions of identity and confidence.
Through a vibrant, fast-paced montage, the ad features a stylish protagonist navigating everyday moments—each one a chance to flaunt his Force NXT attire, proving that fashion starts from within. With statement waistbands, sleek cuts, and versatile designs, the brand elevates essentials into fashion statements.
“Force NXT is redefining how innerwear and athleisure are perceived—moving beyond functionality to become style symbols,” said Vinod Kumar Gupta, MD, Dollar Industries Ltd.
Released across TV, digital, and social media, the campaign appeals to the self-assured, style-conscious generation that values individuality in every layer of their wardrobe.
