Technologies

Kladana Launches ERP for E-Com & D2C SME Efficiency

Published: April 4, 2025
Author: Fashion Value Chain

Kladana, a cloud-based ERP platform, has launched tailored solutions for e-commerce and direct-to-consumer (D2C) small and medium enterprises (SMEs). Built for digital-first and multi-channel sellers, Kladana’s new modules simplify inventory, production, and sales workflows through a unified system that enhances efficiency and order fulfillment.

With India’s D2C market expected to hit $61.3 billion by FY27 (Sorin Investments), Kladana equips brands with powerful tools to scale competitively. Businesses can track inventory in real time across warehouses and platforms, minimize stock issues, and access detailed analytics to identify top-performing products and project future demand.

Key Features for E-Com & D2C Brands:

  • Omnichannel Inventory Tracking: Monitor inventory across warehouses and online stores with barcode support, bin locations, and WIP tracking.

  • Automated Order Fulfillment: Efficiently process B2B and B2C orders, automate picking, invoicing, shipping, and restocking.

  • Integrated Sales & Manufacturing: Use MTO (Make-to-Order) features to fulfill website orders and manage production cycles via a single system.

  • Third-Party Integration: Seamlessly connect with Shopify, WooCommerce, Magento, Borzo, Tally, and CRMs.

  • Advanced Insights: Access real-time data on sales, profits, returns, and demand forecasts for better business planning.

  • Production Control: Manage BOMs, labor costs, and production schedules using Kladana’s dedicated Shop Floor App.

Aleksandra Malhotra, Director of Kladana India, said, “As e-commerce and D2C brands scale, managing multi-channel operations becomes increasingly complex. Kladana’s ERP simplifies this, giving businesses the tools to focus on growth while maintaining control and visibility across their operations.”

With this rollout, Kladana continues to innovate SME automation, helping businesses thrive in a rapidly evolving digital economy.

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