Victoria’s Secret, the global leader in intimates and beauty, has officially launched on Nykaa Fashion, India’s premier fashion destination, marking a significant step in offering the brand’s luxury lingerie and intimate apparel to Indian consumers. This collaboration brings the iconic brand’s popular collections directly to the Indian market, providing a seamless omnichannel shopping experience via Nykaa Fashion’s website and app.
Known for its empowering lingerie and sleepwear, Victoria’s Secret’s curated collection includes everything from luxurious lace bras to everyday essentials, ensuring that women feel confident, glamorous, and comfortable. The sleepwear line features silky robes and cozy pajamas, while the athleisure collection blends signature glamour with activewear such as leggings, sports bras, and tank tops. All items are crafted from high-quality materials designed for comfort, breathability, and flexibility.
Adwaita Nayar, Executive Director, CEO of Nykaa Fashion, and Head of Owned Brands, expressed excitement over the collaboration, emphasizing that it’s more than just bringing a renowned brand to India—it’s about offering a new experience in fashion and empowering women to express their unique identities with elegance and innovation.
Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd, also commented, highlighting that this partnership is an essential step in expanding Victoria’s Secret’s presence in India and catering to the fashion-forward generation.
Discover the latest Victoria’s Secret collection on Nykaa Fashion today!
