~The bold transparent design has been recognized as one of the Top 50 Designs at the prestigious 24th CII India Design Summit 2024~
The newest unisex collection from Fastrack, India’s top young fashion accessory company, features the groundbreaking transparent watch BARE, which embraces unadulterated self-expression and raw authenticity. At the esteemed 24th CII India Design Summit 2024, the collection was already recognized as one of the Top 50 Designs in the Product Design Category.
The BARE line offers a novel take on modern watch design with its eye-catching skeletal dial and aggressive aluminum bezel rings in six vivid colors. The line, which retails at INR 2195, makes daring fashion affordable for young people in India who value flair.
With the tagline of “Too Bare To Care”, the campaign highlights the unique design of the watch while celebrating those who keep are not afraid to show who they are.
Speaking at the launch, Danny Jacob, Head of Marketing at Fastrack, said, “Today’s youth navigate a digital world brimming with hyper-curated, picture-perfect content. But what often gets hidden are the raw, unfiltered realities—flaws, slip-ups, bloopers—that make us beautifully human. It takes boldness and authenticity to show up as your true self in a world that favors perfection. We want to celebrate those fearless enough to embrace the messy, imperfect, and wonderfully real moments of being unapologetically human!”
The Fastrack BARE collection has 6 SKUs and is now available across all Fastrack retail outlets, Titan World stores, authorised dealers, and leading online platforms. You can also browse the collection online at – https://www.fastrack.in/collection-bare.html.
The campaign is now live: https://www.instagram.com/p/DEKT2RvTizG/
