Disney Consumer Products India launches an exciting array of themed merchandise ahead of Marvel Studios’ ‘Captain America: Brave New World’ releasing in theatres on February 14. Teaming up with 22 top brands, including AXOR, Bata, Being Human, LEGO®, The Souled Store, TVS NTORQ, Welspun and more, this line-up brings epic storytelling to life across apparel, accessories, footwear, home and two-wheeler.
A symbol of heroism and integrity, Captain America has long captivated fans worldwide and in India. With this film’s release, Marvel’s legacy only grows stronger – uniting fans and brands to celebrate the Super-Soldier.
Priya Nijhara, Director, Disney Consumer Products, India said, “Marvel’s popularity has grown tremendously over the last decade, evolving from a fandom into a pop culture phenomenon. Captain America’s innate courage and resilience speaks to people everywhere and our diverse lineup of collaborations only reflects fans’ eagerness to embrace the franchise into their lifestyle.”
TVS NTORQ’s Captain America-inspired two-wheeler is set to rev up the excitement, while riders can embody their heroic spirit with AXOR’s limited-edition Super Hero helmet. Fans can play out epic showdowns with LEGO’s Captain America vs. Red Hulk Battle set and the New Captain America Construction Figure. Athom Living adds a heroic touch with Super Hero-themed bath towels, while Welspun will release a new bed and bath collection in March.
Retailers are embracing the momentum with The Souled Store, introducing a statement lineup of T-shirts, sneakers, and a backpack incorporating Captain America’s signature colors and elements. Bewakoof goes bold with over 20 graphic tees and oversized sweatshirts for men and women, while Lifestyle Stores unveils striking tees for men and boys.
Footwear gets a Super Hero splash as Bata’s North Star launches vibrant sneakers for young adults, alongside evergreen styles from Floatz and Bubblegummers. Meanwhile, Myntra’s Kook N Keech channel Captain America’s legacy with a custom collection. Reliance’s Yousta joins the action through an expansive collection of tees and shirts for men and women, with a dedicated range for boys and girls, while Project Eve introduces Captain America-inspired deodorants.
This latest wave of merchandise gears fans up for Marvel Studios’ ‘Captain America: Brave New World’ in theatres on February 14th in English, Hindi, Tamil, and Telugu. The film kicks off a thrilling year for Marvel, with The Fantastic Four: First Steps and Thunderbolts in theatres soon and series like Daredevil: Born Again, Ironheart, Eyes of Wakanda, Marvel Zombies, and Wonder Man on Disney+.
