Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has launched the exclusive Mercedes-Benz Lifestyle Store, marking a significant collaboration between the iconic automotive brand and an Indian e-commerce platform. This partnership enables customers across the country to explore and shop from a carefully curated collection of Mercedes-Benz fashion and lifestyle merchandise.
The online store offers a diverse range of products, including apparel, intricately designed model cars, and soon-to-be-launched Mercedes-Benz watches. The collection features polo shirts, t-shirts, jackets, sweatshirts, and hoodies, catering to those who appreciate luxury with a sporty touch. Additionally, in March, Tata CLiQ Luxury will introduce the much-anticipated Maybach Collection – Icons of Luxury, a sophisticated range inspired by the elegance and opulence of Mercedes-Maybach.
Industry Leaders on the Partnership
Gopal Asthana, CEO, Tata CLiQ, emphasized the platform’s commitment to introducing premium and luxury brands to the digital marketplace. He highlighted the platform’s focus on fashion and accessories, which continues to witness strong double-digit growth. Asthana expressed enthusiasm for the collaboration, stating that the Mercedes-Benz collection on Tata CLiQ Luxury offers enthusiasts a seamless shopping experience, allowing them to purchase stylish apparel and model cars from the comfort of their homes.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, described the brand’s desirability in India, extending beyond automobiles to high-end merchandise, boutique items, and accessories. He emphasized that this partnership with Tata CLiQ Luxury makes it easier for fans and customers to own a part of the Mercedes-Benz legacy, reinforcing its position as a luxury lifestyle brand.
This collaboration aims to expand the online presence of Mercedes-Benz merchandise in India, making it more accessible while strengthening the brand’s identity in the luxury lifestyle space.
Shop the exclusive Mercedes-Benz collection on Tata CLiQ Luxury: luxury.tatacliq.com/mercedes
