~Launched at The Luxe Life: Edition 4 event, the digital compilation delves into the impact of the internet economy on the luxury landscape, offering insights into what people are buying, consuming, and how they are living~
Through its yearly thought leadership IP, The Luxe Life, Tata CLiQ Luxury has been analyzing the continuous development of luxury in India since 2021. “The Luxe Life: Edition 4” marks the return of Tata CLiQ Luxury, India’s leading luxury lifestyle platform, following the tremendous success of the first three editions. The platform has released a collection of leadership interviews titled “Thinking Beyond the Cart: Elevating Luxury E-Commerce,” which focuses on emerging and changing luxury. The digital compilation, which offers a transformative investigation of Luxury 3.0, includes 103 prominent voices driving the business today, 36 industry experts’ perspectives, and 13 macro trends. The compilation provides meaningful insights on what consumers are purchasing, consuming, and living, delving deeply into the modern consumer from Gen Z to Gen Grey.
The digital economy is changing how, when, and why customers interact with brands and businesses by altering consumption habits and values, driven by the growing Gen-Z population and the spending power of mature millennials. The theme—from e-commerce to extraordinary commerce—reflects this development and serves as the foundation for an in-depth examination of new developments in the luxury market. The compilation explores the emergence of democratized luxury, significant growth drivers, daring consumer shifts, and technologies influencing the future. It includes viewpoints from well-known luxury thought leaders from India and throughout the world, covering a variety of industries, including fashion, business, hospitality, beauty, and automobiles.
The Luxe Life: Edition 4 event, which was co-hosted by Diageo India and The Quorum, included a panel discussion on the subject of Gen Z to Gen Grey: The Who, What, & Why of Adding to Cart. Nonita Kalra, Editor-in-Chief, Tata CLiQ Luxury, moderated the panel, which featured Santosh Iyer, Managing Director, Mercedes-Benz India; Nikhil Mehra, co-founder, Shantnu & Nikhil; Kadambari Lakhani, CEO and Director at Baccarose Perfumes and Beauty Products Pvt. Ltd.; and Pernia Qureshi, Fashion Entrepreneur. A fireside talk with actor-turned-author, writer, and entrepreneur Twinkle Khanna on the topic of Luxury 3.0: The Intersection of Style, Sustainability & Storytelling ensued. Actor, talk show host, and author Simone Singh moderated the conversation. The compilation’s major digital unveiling marked the end of the event.
Gopal Asthana, Chief Executive Officer of Tata CLiQ premium, commented on the release of the premium compilation, saying, “The Luxe Life is Tata CLiQ Luxury’s flagship IP that offers an ongoing review of India’s ever-evolving luxury landscape.” With every edition, we honor India’s innovative voices and promote fresh concepts and fashions. India’s perception of luxury is incredibly varied, shaped by a confluence of sociocultural subtleties, demographic shifts, and the development of digital technology. India is a particularly competitive market for luxury brands because of the increased emphasis on experiences and the luxury of time above material belongings. Thinking Beyond the Cart: Elevating Luxury, the collection In addition to how technology and cultural values are influencing trends, e-commerce represents this revolutionary journey that catches the pulse of a quickly changing luxury business where digital innovation meets the desires of contemporary consumers. At Tata CLiQ Luxury, we provide a smooth online luxury shopping experience in addition to a carefully chosen selection of high-end and luxury goods in numerous categories. We are dedicated to promoting outstanding business that not only satisfies but also foresees the demands of the modern luxury consumer.
“We are honored to collaborate with Tata CLiQ Luxury for The Luxe Life: Edition 4, redefining new codes of luxury for the next generation,” stated Bhanu Gupta, VP, Luxury and Super Premium, Diageo India. The Singleton Social x Nicobar collection, which is on exhibit at The Luxe Life event, epitomizes The Single Moment—private moments that characterize true luxury. Inspired by the unique and leisurely moments in life that urge us to fully embrace The Single Moment, this collection combines design, culture, and contemporary luxury. Carefully designed, the collection accentuates the surrounding area’s natural beauty, providing the ideal backdrop for special occasions. It’s a toast to contemporary luxury, where relationships grow stronger, dialogue flows, and each moment is enjoyed with warmth and presence.
“We started The Quorum with the intent of becoming a platform that encourages thought-provoking conversations, meaningful connections, and the cross-pollination of ideas through cultural exchange,” stated Vivek Narain, founder and CEO of The Quorum. It feels like a combination of all three to host Tata CLiQ Luxury’s The Luxe Life: Edition 4 event. Modern Indian consumers, who not only have sophisticated tastes and affinities but also cherish the experience and story behind the things they use, have raised expectations for both brands. Our club is honored to host the debut of Tata CLiQ Luxury’s digital anthology, Thinking Beyond the Cart: Elevating Luxury E-commerce.
Abhilasha Khaitan, an editor and business journalist, and the Tata CLiQ Luxury team are the authors of this luxury compilation. Brands such as American Express, Bvlgari, Cartier, Forest Essentials, Good Earth, Mercedes-Benz, Richemont, Swarovski, VegNonVeg, and more are interviewed.
Insightful discussions and films from international tastemakers and luxury insiders were featured in the first three editions of “The Luxe Life.” The second edition, which took place in March 2022, was a five-day digital film and shopping festival with a #visionforfuture. The inaugural edition took place in July 2021 and aimed to #decodethenew ideas and themes that drive Luxury with Purpose across fashion, beauty, design, and more. The third edition, which took place in January 2023 in Mumbai’s Taj Mahal Palace, gathered together creators and thought leaders in the luxury industry to examine the future of slow commerce and luxury via the perspectives of innovation, sustainability, and technology.
Download the digital compilation, ‘Thinking Beyond the Cart: Elevating Luxury E-Commerce’ here: https://tatacliqluxury.page.link/LuxLife4
