The digital marketing mandate for Rushi Ventures Private Limited (RVPL) has been given to C Com Digital, a full-service technological digital marketing agency with a global presence. The partnership includes strategic print marketing for the whole RVPL portfolio, digital campaigns, and social media management for well-known brands including Say Yummee, Mumbai Bowls, and Rushi Fudzs.
Established by Shri Sham Shinde as the renowned Udipi Refreshment in 1993, RVPL has grown into a multi-brand company under the inspiring direction of Mr. Siddhartha Shinde. Serving a constantly growing clientele in Thane and Mumbai, it now has a varied portfolio that includes everything from inventive snack options to traditional South Indian fare.
C Com Digital’s mandate is to amplify the digital presence of RVPL’s brands, highlighting their distinctive offerings:
- Rushi Fudzs: Iconic snacks like Vada Pav and Dabeli blend tradition with innovation.
- Mumbai Bowls: Curated, customizable meals in a bowl aimed at corporates and Gen Z.
- Say Yummee: A vibrant QSR brand offering Pav Bhaji, sandwiches, pasta, and more, crafted to appeal to Millennials and Gen Z.
The collaboration demonstrates RVPL’s dedication to fostering deep relationships with its audience while pursuing audacious objectives for F&B industry development.
“At RVPL, our journey has been driven by a passion for food, a legacy of excellence, and the belief in constant innovation,” stated Mr. Siddhartha Shinde, Managing Director, RVPL, in a statement about the collaboration. The next phase in this progression, in our opinion, is our collaboration with C Com Digital, which will allow us to engage our fans in meaningful ways. Their knowledge will be extremely helpful as we grow and reach more clients with our distinctive products.
Chandan Bagwe, Founder/Director of C Com Digital, added, “Rushi Ventures represents a remarkable blend of legacy and modernity in the F&B space. This collaboration offers us a chance to create dynamic, data-driven strategies that will elevate their brands, ensuring they remain relevant and top-of-mind in an increasingly digital world.”
C Com Digital’s strategy will focus on expanding brand visibility and promoting customer engagement through innovative campaigns. By integrating data analytics, creative storytelling, and precision marketing, C Com Digital aims to cement RVPL’s position as a leader in the F&B industry.
