Ninety One Cycles, a brand owned by AlphaVector (India) Pvt. Ltd., has sold 3 million bicycles worldwide, including a record 440,000 units in 2024. In states like Uttar Pradesh, Bihar, Chattisgarh, Orissa, and Jharkhand, where there is a growing need for dependable and aspirational mobility, the firm saw sales increase of more than 100%. AlphaVector will also be entering the expanding Electric Vehicle (EV) market with low speed electric two-wheelers, riding high on this expanding demand and solid clientele.
One of the top active lifestyle and mobility brands in India is AlphaVector’s Ninety One, which has expanded quickly. In areas like Maharashtra, Gujarat, Uttar Pradesh, Tamil Nadu, and Karnataka, where cycling is becoming more and more popular for everyday commuting and exercise, Ninety One bicycles are especially well-liked. A wide range of consumers, from urban teenagers and fitness fanatics to rural commuters and environmentally aware families, are served by the brand’s varied product line, which includes mountain bikes, fat tire bikes, hybrid bikes, and electric bicycles, or e-cycles. Customers have responded well to the company’s emphasis on innovative design, excellent engineering, and affordability, especially in Tier 2, 3, and 4 cities.
“We at AlphaVector are both proud and humbled to have reached the milestone of 3 million bicycles sold,” said Mr Sachin Chopra, co-founder and CEO of AlphaVector (India) Pvt. Ltd. This accomplishment demonstrates the faith and assurance that our clients have in Ninety One and our steadfast dedication to providing outstanding mobility solutions. We are eager to expand our customer offering by entering the low-speed two-wheeler market, all the while maintaining a strong emphasis on excellent design, cutting-edge engineering, and affordability. We are motivated by a desire to lead the way in the electric mobility arena and transform mobility via innovation as we move forward.
Ninety One has demonstrated its dedication to meeting the changing mobility demands of its current clientele by making a calculated move into the low speed electric two-wheeler (e-scooter) industry. Although AlphaVector has spent the previous four years in the electric cycle market, its entry into the e-scooter market will guarantee its customers dependable, inventive, and reasonably priced individualized transportation. AlphaVector seeks to close the gap between electric and conventional mobility, especially in areas where road and electrification development is making EVs a more attractive mode of transportation. The company wants to make eco-friendly transportation accessible and aspirational for urban millennials, fitness enthusiasts, and rural commuters equally by using the similar client niche and strong distribution network that drove its bicycle success. The move into EVs is in line with Ninety One’s objective to bridge the gap between traditional and electric transportation alternatives by providing India’s various populations with creative and sustainable mobility solutions.
India’s low-speed EV industry is expanding due to rising consumer demand for affordable, environmentally friendly mobility options. Low-speed two-wheelers, which combine cost and dependability, are increasingly being chosen for short-distance commuting as a result of the growing infrastructure development in Tier 2, 3, and 4 cities. This market serves a wide range of consumers looking for aspirational and sustainable mobility solutions, such as young people living in cities, commuters from rural areas, and environmentally aware families.
The D2C (direct to consumer) omnichannel approach and the customer-focused 91CARES program, which guarantees that every purchase is seamlessly connected to 91 service through a strong network of more than 1,000 retail locations throughout 500 cities, have been the main drivers of Ninety One’s success. This innovative method improves client pleasure and experience by ensuring customized assembly, service, and post-purchase support.
