Wacoal, a high-end Japanese underwear company, has opened its biggest flagship location in India in Mumbai’s famous Phoenix Palladium. Renowned actress Ms. Mouni Roy attended the launch event, which was also attended by Mr. Hirokuni Nagamori, CEO of Wacoal India, and Ms. Pooja Merani, COO. This is a major turning point in Wacoal’s ongoing growth in India, bringing the brand closer to its clients by offering a first-rate shopping experience.
The main store at Phoenix Palladium, which occupies a large space, provides a wide range of Wacoal’s high-end intimate apparel. The store demonstrates the brand’s commitment to fusing comfort, style, and the ideal fit with everything from luxury lingerie to daily necessities. It demonstrates Wacoal’s commitment to providing intimate apparel that meets the various demands of women while upholding the highest standards of quality.
Ms. Pooja Merani, COO of Wacoal India, highlighted the brand’s expansion and dedication to quality, saying, “Wacoal has always been committed to providing exceptional quality and a perfect fit for women.” Our new concept flagship store reflects our commitment to provide a distinctive, high-end shopping experience that takes into account each woman’s particular demands in addition to our items. With new locations planned around India and a stronger presence in multi-brand stores and e-commerce platforms, we are thrilled to keep growing.
Actress Mouni Roy, who graced the occasion as the Chief Guest, expressed her excitement, “It’s a pleasure to be part of Wacoal’s journey in India. This store beautifully reflects what Wacoal stands for: comfort, confidence, and luxury. I’m sure this store will become a go-to destination for women in Mumbai to discover lingerie that fits their unique needs, style, and personality.
As someone who has always championed body positivity, I’m thrilled to see Wacoal embrace and celebrate diverse body types, empowering women to feel confident and beautiful in their own skin. I’m also excited to see the brand’s upcoming launches and how they continue to redefine lingerie for modern women.”
“We are excited to open our largest flagship store in Mumbai,” said Mr. Hirokuni Nagamori, CEO of Wacoal India, in reference to the opening of the new store. This store embodies our dedication to provide Indian women with high-quality lingerie that is consistent with Wacoal Internationally in terms of fit, comfort, and exceptional service.Our wide variety of items combines quality, innovation, and distinctive design and originality.
With intentions to build a strong presence through multi-channel retail, including specialty locations, multi-brand outlets, and a foothold on e-commerce platforms, Wacoal has made a big investment in the Indian market with the opening of the flagship store.
This milestone represents more than a retail expansion, it’s a statement of Wacoal’s commitment to revolutionizing intimate wear retail in India, blending Japanese precision with local market insights.
